Ikea in Oman Essay Example | Topics and Well Written Essays - 3000 words

Ikea in Oman - Essay Examplepart of the companys continuous global expansion strategy, IKEA successfully managed to set up a workshop outlet in Jeddah, Saudi Arabia and Kuala Lumpur, Malaysia back in 1983 and 1996 respectively (IKEA, 2008c). With the active assistance of International Al Futtain Group Dubai-based business conglomerate of IKEA, the business is presently planning to open a store outlet within the jurisdiction of the Sultanate of Oman over the next three to four years from now (Business Intelligence center of attention East, 2007).In general, Oman is well-known for its fishing and oil industry (Nations Encyclopedia, 2008a U.S. Department of State, 2008). Since Malaysia is one of the world-class exporters of high quality rattan-made furniture including home dcor items (One2furniure, 2008 Rinaat Cane, 2008), it is best on the part of IKEA to promote the selling of these furniture item throughout the entire grocery in Oman. With regards to IKEAs expansion project in Oman, an external merchandise plan which includes the international marketing objective(s), a thorough market situational analysis, a marketing strategy, implementation and control will be provided in this study as part of making the introduction of rattan-made furniture items in Oman successful.The corporate objective is to be able to successfully penetrate the companys target market in Oman by effectively promoting the benefits of using rattan-made furniture over the use of other alternative materials like glass, wood, plastic, and metal. As part of the companys international marketing objective(s), IKEA should1. Effectively promote the importance and benefits of using rattan-made furniture items such as living room sets, dining room sets, bedroom sets, cabinets, and office furniture over the typical wooden, plastic, or metallic home products through the use of appropriate marketing communication techniques (i.e. environmental impact and the excellent craftsmanship in Malaysia)PE ST1 framework is often